Scaling a business is not just about having a great product or service—it’s about building the right relationships that open doors, create opportunities, and accelerate growth. The reality? Most entrepreneurs and business owners fail to leverage strategic networking effectively, leaving millions in revenue on the table.
In this episode of the Scaling Business Podcast, we sit down with Simone Douglas, a marketing powerhouse, multi-business owner, and industry advocate who has mastered the art of strategic partnerships. From turning around struggling businesses to building a thriving marketing agency and owning multiple pubs, Simone reveals the real strategies behind networking that actually drive revenue—not just collect business cards.
If you’re tired of attending networking events that lead nowhere and want a proven approach to scaling through powerful connections, this guide is for you.
Business Growth: Simone’s Journey into Networking & Strategic Partnerships
From Hospitality to Entrepreneurship
Simone’s journey into entrepreneurship wasn’t a straight path. She started in hospitality management, later moving into training and counseling, before launching her social media marketing agency.
Some key lessons from her journey include:
- Business came later in life – She didn’t start as a “lemonade stand” entrepreneur but found her way into business through experience.
- Learning to market struggling businesses – Her experience fixing broken hospitality businesses taught her the power of marketing.
- Taking a leap of faith – She transitioned from side consulting to full-time entrepreneurship despite uncertainties.
“I wasn’t a networker then. I didn’t know about strategic networking or referral partners. But I stumbled into it and quickly realized its power.” – Simone Douglas
Building a Business Through Strategic Networking
Simone’s business growth wasn’t just about great services—it was about relationships. She shares how networking and partnerships helped her scale her businesses.
1. The Power of Referral Networks
One of the key breakthroughs in Simone’s journey was joining BNI (Business Network International).
- She asked for help – When she needed 4 new clients, she told her network, and they delivered.
- Found complementary businesses – Partnering with a web designer generated consistent referrals.
- Learned the rules of networking – BNI taught her how to build structured, high-value relationships.
“If I hadn’t asked my network for help, I would have failed. The biggest mistake people make is not asking.” – Simone Douglas
2. Leveraging Industry Associations
Simone’s strategy included joining industry associations to build credibility and connections.
- She partnered with organizations like Tourism Industry Council, Master Builders, and Australian Hotels Association.
- Year 1: She showed up and provided value (workshops, training, content).
- Year 2: She started getting clients.
- Year 3: She became a recognized industry leader.
Key takeaway: Strategic partnerships take time, but when done right, they position you as the go-to expert in your industry.
Creating a Strategic Networking Action Plan (SNAP)
Simone follows a SNAP (Strategic Networking Action Plan) to ensure her networking efforts are effective and intentional.
Step 1: Identify Your Ideal Clients & Target Industries
- What industries do you have the most experience in?
- Which industries convert the fastest or have the highest pain points?
- Where do these businesses network?
Step 2: Find Industry Associations & Events
- Research which associations your target clients belong to.
- Offer value (free workshops, insights, guest speaking).
- Be visible and consistent—networking is a long game.
Step 3: Implement a Multi-Touchpoint Strategy
- Connect on LinkedIn and engage with their content.
- Attend events regularly to build credibility.
- Follow up and schedule personal meetings.
- Position yourself as a problem solver, not just a salesperson.
“Your network will open doors that marketing alone cannot. But you need to consistently show up and deliver value.” – Simone Douglas
Why Networking & Partnerships Drive Business Growth
Networking is not about instant gratification—it’s about long-term success. Here’s why it’s crucial:
✅ High-quality leads – People refer businesses they trust.
✅ Credibility & influence – Being in industry circles elevates your authority.
✅ Bigger opportunities – Public speaking, media exposure, and partnerships emerge.
✅ Customer loyalty – Clients acquired through networking tend to stay longer.
📌 Pro Tip: Networking efforts take 12-24 months to pay off, but the ROI is significant.
Common Networking Mistakes to Avoid
🚫 Being too transactional – Networking is about relationships, not just sales.
🚫 Not following up – Most people fail because they don’t stay in touch.
🚫 Only attending events – You also need content marketing & digital engagement.
🚫 Failing to offer value – Always ask how you can help before expecting anything in return.
Final Thoughts: Scaling Through Strategic Relationships
If you want to scale your business effectively, you need to focus on long-term partnerships and strategic networking.
Rather than chasing quick sales, invest in real relationships. The right network can take your business further than any marketing campaign.
“Your network is your net worth. If you build it right, it will open doors that you never imagined possible.” – Simone Douglas
Action Steps
✔️ Identify 1-2 industry associations to join.
✔️ Attend at least two networking events this month.
✔️ Follow up with 5 people in your existing network.
✔️ Engage on LinkedIn and create valuable content.
For more insights, follow Simone Douglas on LinkedIn or visit Social Media AOK